NIIN

In an effort to help smokers and tobacco users move away from traditional tobacco, our client set out to create a line of fully synthetic nicotine products. Through months of collaboration, we lead the development of a visual identity and packaging system for what became NIIN (Nicotine Innovated). Throughout the process, we emphasized the critical need to separate visually from less revolutionary competitors on the market. The minimalist approach to the brand direction, combined with rich color palettes and high contrast resulted in a mass market-ready product offering.

Services : Art Direction, Apparel, Full Brand Development, Copywriting, Logos, Naming, Promotional Material, Packaging Design, Trade Show Booth Design.

Photography Collaborators : Mario H.